Bang & Olufsen concluded that potential customers exposed to B&O products and performance often end up buying and that loyalty in general is high.
The challenge is therefore to increase knowledge of the brand and to attract more customers to the stores.

Introduction of a new sub-brand to Bang & Olufsen. Targeting new, young and mobile customers with less expensive and shorter life cycled products than normal B&O products.
Beoplay A3 is part of first generation products.An Ipad dock with an intelligent geometry providing four different positions a excellent sound.
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